MARKET ENTRY & DISTRIBUTOR DEVELOPMENT
Helping brands enter and grow in international markets
BusinessMart helps startups, scale-ups and SMEs from Denmark, Sweden, Norway and Finland expand abroad through practical go-to-market strategy, distributor search and hands-on commercial execution.
20+ Years Experience • 40+ Markets • Distributor & Partner Network
About Businessmart
Businessmart helps Nordic brands expand internationally through practical go-to-market strategy, distributor development and commercial execution.
Our experience spans growth companies, PE-backed businesses, financial services and multinational consumer brands across Europe, the Americas and Asia.
Founded by Roger Fernandez, Businessmart brings more than 20 years of hands-on commercial leadership across Europe, North America, Latin America and Asia, with experience from companies including MATE, Harboe, Atradius and LG Electronics.
We have helped brands across beverages, fashion, sportswear, beauty, mobility and lifestyle identify the right markets, partners and path for growth.
Brand Experience
Markets, partners and channels developed across beverages, fashion, lifestyle, mobility and sports nutrition.
Ready to expand internationally?
Whether you are entering new markets or accelerating international growth, Businessmart helps identify the right opportunities, partners and commercial strategy.
Whether you are entering new markets or accelerating international growth, BusinessMart helps identify the right opportunities, partners and commercial strategy.
✓ Market Entry Strategy
✓ Distributor Development
✓ Commercial Growth Execution
✓ 40+ International Markets
roger@businessmart.dk
+45 91 60 29 55
Copenhagen, Denmark
CVR: 413 756 98
How we help brands grow internationally
Market Entry
Data-driven. Strategic. Focused.
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Market selection
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Go-to-market planning
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Pricing and positioning
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Competitive assessment
Distributor Development
right partners. Stronger together.
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Distributor identification
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Partner evaluation
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Negotiation support
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Commercial agreements
Commercial Execution
Focus. Execution. Results.
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Sales strategy
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Retail development
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KPI management
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International expansion