About Businessmart

Businessmart helps brands enter new markets, build distributor networks and grow internationally, from commercial strategy to hands-on execution.

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Founded by Roger Fernandez, who has spent ten years in consumer brands, most recently as Chief Commercial Officer at MATE, a PE-backed premium e-mobility scale-up. There he led sales and marketing and built B2B, through wholesale, retail, distributors and licensees, into the largest part of the business. 

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Throughout his career, Roger has been brought in where growth or a turnaround was needed. He led export sales across 14 countries for Harboe and took two Atradius regions, the Nordics and the Americas, from loss to profit.

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We have helped brands across beverages, fashion, sportswear, beauty, mobility and lifestyle identify the right markets, partners and path for growth.